Promoting Gozo’s Niche Tourism Markets Scheme

Overview

This scheme promotes and kindles investment in particular niche markets, mainly through marketing campaigns, while at the same time promoting Gozo as a destination. This scheme will be mainly supporting the promotion of the following niche tourism markets:

Crafts & Artisanal Products
Sports & Adventure Tourism including diving
Gozo as a Wedding destination
Local Delicacies and Gastronomy
Gozo as a Health and Well-Being destination
Hosting of MICE activities in Gozo (Meetings, Incentives, Conferences and Events)
Religious Tourism

The Directorate does not exclude other niche markets that are not listed above, depending on the segment’s potential contribution to qualitative and sustainable tourism.

Further information is available in the scheme’s Guidance Notes on the Ministry for Gozo’s website through the following: gozo.gov.mt

What you'll get

This scheme supports marketing initiatives falling under two categories: participation in international fairs/events abroad and/or advertising on an international level, covering up to 75% of the eligible expenditure capped at a maximum of €3,000 or €4,500 if falling under either one or both categories respectively. The costs of participation in international fairs will cover up to a maximum of 1 person for the following activities:

an economy class air fare ticket to and from the location of the fair;
up to the maximum of the registration costs / participation fees; and
up to the maximum of 60% of the standard subsistence allowance cost to cover for bed and breakfast accommodation.

Aid will be awarded on a first-come, first-served basis, subject to the annual ceiling and total budget.

Eligibility

All business entities are eligible to apply if satisfying the eligibility criteria as indicated in the scheme’s Guidance Notes.

How to apply

Fill in the online form and submit.

This service can also be accessed through the myGozo mobile app which can be downloaded from the Play Store or App Store.

Documents Required

DOCUMENTS TO BE SUBMITTED WITH APPLICATION

Malta Tourism Authority (MTA) Licence / valid operating Licence (as applicable);
HACCP valid certificate Hazard Analysis and Critical Control Points;
Description of the marketing initiatives for which support is being requested.

DOCUMENTS TO BE SUBMITTED AFTER INITIATIVES ARE UNDERTAKEN

A copy of the advertising undertaken in both print / social media or television;
A copy of all the invoices (including fiscal VAT receipt, and bank transaction statement as proof of payment) clearly presented per each activity. In the case of airplane tickets, a copy of the airline’s electronic ticket;
If payment is not in Euro, a copy of the exchange rate on the date of payment;
Signed de minimis State Aid Declaration;
A brief analysis of the initiatives, comments and contacts established and desired results obtained.